Writing The Perfect Content
Written content is the backbone of many digital marketing strategies, but it takes a lot of time to craft high-quality content that resonates with readers and search engine algorithms. Whether it’s short blog posts or guest blog posts, product descriptions, or email newsletters, your business needs content.
1. Content is King
Content is still king, as the saying goes, and while new types of media are rising swiftly in popularity, written articles remain essential for SEO and ongoing business growth.
2. Think About Outsourcing the Work
One of the best ways to get great content for your business is to work with professional corporate copywriters. Bringing content writing in-house can be expensive, so it’s understandable that you’d want to work with an outsourced agency or possibly a series of freelance writers.
3. Gather Together All The Info You Need
One of the most significant issues that content writers face is the fact that clients often send over incomplete briefs. You should make sure that you gather together everything you need.
4. Think About Your Target Audience
When you’re putting together your content brief, you need to have your target audience firmly at the forefront of your mind. If you recommend that your writers aim for the wrong audience, then the piece might not engage your actual target market.
5. Send Over Style Guide For Your Brand If You Have One
The writing style that your writer uses will affect the engagement that your content receives from readers. As such, you need to make sure that you provide your content writer with insight into the writing style that you want them to use.
6. Provide Everything In One Document/ Folder
You need to send over everything you need your content writer to use in one go, but you also need to make it easy to view. If you send over multiple emails, each one with a different instruction or document, then your writer could easily get confused and miss something.
7. Review The Content Thoroughly
Even after creating the perfect content brief, you need to make sure that you review the content thoroughly before you start using it. If you’re using a new content writer or agency, then you should be critical and check that every instruction has been followed correctly.
Writing an accurate content brief can save you time and effort liaising with your writer and checking their work. Once you build a relationship with your content writer and start creating the briefs that work well for them, you can save yourself time writing your content briefs. At Cayene Hands, we do master the art of content marketing. The one that will propel your business. Send me an email if you want to check it out yourself.